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Realtor.com utiliza Autonomy Optimost para marketing semántico y personalización contenidos

La solución pretende mejorar la experiencia del consumidor en sus visitas online

Por Redacción CMS-Spain.com
Actualizado el 29 de septiembre, 2011 - 09.25hs.

Realtor.com utiliza el software Autonomy Optimost para impulsar y optimizar el marketing semántico y la personalización de contenidos. Más información en la siguiente nota de prensa en inglés.

Leading Online Real Estate Company Selects Autonomy Optimost to Extend Web Optimization Efforts

Move Inc. to Use Multivariable Testing and Targeting Capabilities to Deepen Customer Engagement and Increase Online Conversions

CAMBRIDGE, England and SAN FRANCISCO, Sept. 29, 2011 /PRNewswire/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, announced today that Move Inc., the leader in online real estate, has selected Autonomy Optimost. Autonomy's full suite of website optimization capabilities will help Move Inc. deliver an engaging customer experience and increase online conversion rates. 

Move Inc. operates the Move Network of real estate web site for consumers and real estate professionals, including REALTOR.com, Move.com, and Moving.com. The Move Network of websites captures more than 15 million monthly visitors. 

Autonomy will provide Move Inc. with new test design and authoring capabilities through the Autonomy Optimost Author module. Marketers at Move Inc. can use Optimost Author to create highly sophisticated AB and multivariate tests and campaigns, without the lengthy coding and IT involvement that all other testing platforms require. For Move Inc., this translates to more tests and higher ROI for the marketing team, without burdening the IT organization.

In addition Move.com will leverage Autonomy's expert professional services team, pioneers in online testing since 2001. Move.com will also benefit from Autonomy's cloud offering, which at 31 Petabytes is the largest private cloud in the industry.

"Consumers have come to expect dynamic and relevant experiences on the web," said Rafiq Mohammadi, CEO of Autonomy Promote. "Autonomy Optimost provides the Move Inc. marketing team with a proven technology for delivering compelling content and offers. As a result, Move Inc. can deepen customer loyalty and increase online conversions throughout their network of leading websites." 

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