OpenText (www.opentext), specialist in Enterprise Information Management (EIM), and digital sports agency Sotic, have announced that www.afc.co.uk, the website for Aberdeen Football Club, has seen a surge in visitors since it implemented a new digital platform based on OpenText Experience Suite. The new features of the website place statistics at the heart of the fan’s experience, with live match tracking and in-depth pre-match, post-match and in-game statistics and analysis. The homepage can be updated in real time to deliver a dynamic “match-day” experience, with player profiles updated with news, photographs and individual performance statistics in real time. With 58% of website visitors engaging through mobile devices, it was vital that the website allowed for a seamless, integrated omni-channel experience.
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