Gartner acaba de emitir un comunicado en el que analiza los resultados económicos de los principales fabricantes de Content Management, y explica su opinión sobre cuales tienen que ser las decisiones a tomar por las empresas interesadas en comprar este tipo de software.


25 April 2003

Por Mark Gilbert
License revenue at several content management vendors jumped in the first quarter of 2003. With the market recovering, enterprises should focus on the role content management should play in a unified application strategy.

From 17-24 April 2003, five content management vendors reported that their revenue had risen slightly or, in a few cases, substantially from the first calendar quarter of 2002 to the same period in 2003:

    * Documentum
    * FileNet
    * Hummingbird
    * Mobius Management Systems
    * Open Text

First Take

The latest financial reports show the continued relevance of content management to enterprises. In addition to stable or growing revenue, four vendors also reported strong growth in software license sales from calendar 1Q02 to 1Q03:

    * Documentum’s rose from $25.1 million to $34.4 million.
    * FileNet’s rose from $31.2 million to $35.5 million.
    * Mobius’ rose from $5.2 million to $9.4 million.
    * Open Text’s rose from $15.5 million to $19.0 million.
    * Hummingbird did not break out its license revenue.

The content management market is transcending the problems it has struggled with since the economy slowed in 2000. During this time, the market consolidated. Enterprises made costly mistakes with high-end content management implementations and learned important lessons. The technology has evolved and matured.

A couple of business trends should continue to buoy the content management market. Content management has become core infrastructure that all enterprises, except the most technology averse, must have for success in a Web- and document-centric business world. Moreover, through 2005, growing political and social forces demanding greater corporate accountability will drive enterprises to increased adoption of content and records management technologies (0.7 probability).

However, not all content management vendors will do equally well. For example, Web content management is mostly no longer viable as a vendor’s sole strategy. Instead, vendors must have a complete strategy with a strong focus on traditional document management and imaging. Also, successful vendors will adjust to the changing role of content management. New trends such as content integration and greater use of automated metadata markup will shape how content management applications fit within an enterprise’s overall application strategy. Content management applications must increasingly integrate with customer relationship management, enterprise resource planning, sales force automation and other applications. Content integration, achieved through a Web-services-based approach, will be present in more than 20 percent of implementations by year-end 2005 (0.7 probability).

With renewed sales and license growth, enterprises can have more confidence in the viability of the content management market. But in making decisions about new implementations, enterprises should first determine what role content management should play in a unified application strategy and select a vendor whose product strategy provides a good match.

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