H-E-B, una cadena de tiendas de EEUU, ha ampliado la utilización de MicroStrategy Business Intelligence Platform para diversas actividades de reporting y análisis de ventas, análisis de la eficacia de las campañas publicitarias y otras labores de investigación.
Founded in Kerrville, Texas in 1905, H-E-B employs more than 56,000 employees and operates more than 300 stores throughout Texas and internationally in Mexico. It has grown to be one of the largest independently owned food-retailing companies in the U.S.
H-E-B will utilize MicroStrategy to distribute analyses and reports to merchandisers and store operations management at its 300 stores, regional offices and corporate headquarters location. For its MicroStrategy applications, H-E-B will employ a 2.5-terabyte Teradata database. Up to 800 employees will eventually become users of these applications.
«H-E-B now uses MicroStrategy for a wide variety of business intelligence reporting. This new expansion of MicroStrategy will allow us to efficiently expand the benefits of our data warehouse to the leadership of our retail stores,» said Alan Markert, H-E-B Vice President and Program Owner for Business Intelligence and B2B.
«Our customer footprint in leading-edge retail business intelligence continues to grow,» said MicroStrategy’s COO Sanju K. Bansal. «Seven of the top 10 global retailers have standardized on MicroStrategy for business intelligence, harnessing MicroStrategy for such key areas as store operations, merchandise management, loss prevention, marketing analysis, market-basket analysis and category management.»