Interwoven ha roto el fuego de las absorciones dentro del sector en este trimestre comprando MediaBin ( ) especializada en el software Digital Asset Management (DAM). El Digital Asset Management es la gestión de contenido audiovisual o rico en gráficos. Se emplea, por ejemplo, para los grandes departamentos de márketing que han de manejar logos, anuncios de prensa, anuncios de TV…


SUNNYVALE, Calif., June 2 / — Interwoven, Inc. (NASDAQ:IWOV) , today announced that it has entered into a definitive agreement to acquire MediaBin, a pioneering digital asset management (DAM) company. Building on an existing, successful partnership with MediaBin, Interwoven extends its industry leadership by delivering a unique solution for intelligent management of digital assets, essential to driving brand development and enforcing control and consistency of the corporate brand enterprise-wide. With MediaBin’s proven technological superiority and recognized leadership in digital asset management, Interwoven today offers customers the industry’s most powerful integrated digital brand management solution.

«Companies today are faced with the growing challenge of leveraging rich media assets in initiatives such as product catalogs, collateral, documentation, and eLearning. This is particularly true of marketing groups that are increasingly struggling with addressing global control of marketing/brand assets,» said Andrew Warzecha, senior vice president, META Group. «For content management vendors, digital asset management offers an opportunity for selling to nontraditional users and has becoming a critical component of an overall enterprise content management platform.»

The Evolution of a Proven Solution

Since announcing the integration of their products in October 2002, Interwoven and MediaBin have won contracts and implemented integrated solutions with more than a dozen customers across a variety of industry segments. Harrah’s Entertainment, for example, implemented both technologies to manage all of its marketing and Internet assets, increasing the effectiveness of its online properties, the security of its brand, and the efficiency of the process to support them.

«When we initially bought both Interwoven and MediaBin, we knew we were investing in two market-leading technologies — and today’s announcement heightens our confidence that we made the right choice,» said Anika Howard, director of Internet marketing of Harrah’s Entertainment. «The combination of Interwoven and MediaBin is a strategic and logical move — and a valuable extension of brand management across the enterprise. We anticipate continued success with the new Interwoven solution as we build out our Internet initiatives across the company.»

MediaBin Digital Asset Management Product Is Available from Interwoven Today

MediaBin’s more than 50 customers include some of the world’s most recognizable brand-name companies, such as Delta Air Lines, John Deere, Microsoft, Reebok, and Samsonite. MediaBin software enables enterprises to promote their products in multi-channel marketing programs while protecting the integrity of their corporate brand. MediaBin helps companies manage, produce, and deliver volumes of brand assets-product images, marketing collateral, presentations, and video-in a more strategic, controlled, and efficient manner, which better automates marketing processes and increases time-to-market for new products and campaigns.

  Key attributes of the MediaBin product include:

  — MediaBin’s unique, patent-pending rendition management capabilities
     that allow users to find, utilize, transform, deliver, and update
     content, fostering content reuse, accuracy, and consistency across
     media and across channels;
  — MediaBin delivers the industry’s best out-of-the-box experience — from
     installation to user interface to usage — which drives faster adoption
     and improves ROI;
  — MediaBin integrates with leading rich media authoring tools, from Adobe
     to Virage, Macromedia to Quark – providing management capabilities to
     any rich media asset regardless of its format.

MediaBin is supported by leading professional services firms, such as Aquent, Dell Professional Services, Interflow, and SBI.

Future Direction

By expanding on the joint solution that is available today — an integration between Interwoven TeamSite Content Server software and MediaBin Asset Manager — Interwoven plans to build the most comprehensive brand management solution in the industry. The new solution will combine Interwoven Intelligence Server software for advanced content classification and taxonomy management with MediaBin, to deliver the industry’s first intelligent management of rich media assets. This combination of Interwoven and MediaBin’s capabilities will allow organizations to protect their brand by ensuring consistent, accurate, and current content assets to support all enterprise products and services. This new solution will include extensions to leading print applications, such as Adobe InDesign, and will utilize Interwoven’s next-generation ContentServices standard for Web Service-enabled applications.

«We’ve seen increasing demand within our customer base for a combined digital asset management and content management solution, and Interwoven was at the top of the list to fill that need,» said David Moran, president and CEO of MediaBin. «We are excited to join forces with Interwoven to bring an even richer enterprise DAM offering to our customers, prospects, and partners.»

«At Interwoven, we are constantly seeking out technology and business opportunities to help move our customers to the next level of success,» said Martin Brauns, chairman, president and CEO of Interwoven. «We assessed the market, and based on customer feedback chose MediaBin — the best technology to complement and further strengthen Interwoven’s content offerings. By integrating MediaBin with Interwoven’s unique content intelligence capability, we’re delivering the industry’s first solution for intelligent digital brand management across the extended enterprise.»

Pricing and Availability

The Interwoven Digital Brand Management Solution is available from Interwoven today and can be purchased for an entry price of $100K. Interwoven will market both the MediaBin DAM line of products and the combined MediaBin and Interwoven solution immediately. Interwoven client services and technical support are trained and prepared to assist customers with these products.

Por admin