MicroStrategy, fabricante de software de business intelligence (BI), ha anunciado que el departamento de Cox Communications, empresa de comunicaciones Cox Business Services, ha elegido la plataforma de BI de MicroStrategy para identificar a los posibles cliente de los servicios de Internet y de telecomunicaciones de Cox.


MCLEAN, Va., April 19 — MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, today announced that its customer Cox Business Services, an operating division of Atlanta-based Cox Communications, Inc., has selected the MicroStrategy Business Intelligence Platform to more efficiently identify sales prospects for Cox’s Internet and telecommunications services.

Cox Business Services is a full-service, facilities-based provider of communications solutions. Cox excels at helping businesses of all sizes generate greater efficiencies through a single source of communication products. The company offers high-speed Internet services; local telecommunications and long-distance services; and dedicated voice, data and video transport services for home offices, small, medium and large-sized businesses, school districts and hospitality, government and military properties in 28 markets across the nation.

To connect more businesses to its broadband networks, Cox’s sales managers can utilize MicroStrategy’s platform to conduct sales assessments by geographical areas using a combination of Cox’s databases and Dun & Bradstreet data. Cox’s network data engineers may also tap MicroStrategy to evaluate Cox’s networks to ascertain potential areas of expansion. «MicroStrategy’s user-friendly reporting capabilities coupled with its powerful analytics are tailor-made for our needs,» said Cox’s Director of Marketing Analytics Mark Snow.

«We’re very proud of our expanding relationship with Cox, which showcases our success with Fortune 500 telecommunications companies,» remarked MicroStrategy’s COO Sanju Bansal. «Ten of the top ten Fortune 500 telecom companies are MicroStrategy customers, who are using MicroStrategy for such key applications as network optimization, sales and marketing analysis, operation support systems, customer relationship management and fraud management.».

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