Sunrise ( ), operadora de telefonía móvil suiza, acaba de poner en marcha su portal para clientes ( sobre la plataforma de personalización de ATG y el Content Management System de Obtree (IXOS)

Además de las aplicaciones de ATG e IXOS, ambas compañías con oficinas en España (Barcelona y Madrid respectivamente), Sunrise ha integrado en este portal su base de datos de Oracle, el Enterprise Application System de Vitria, el ERP de Lucent Technologies y la solución Clarify para Call Centers de Nortel


CAMBRIDGE, Mass.–April 23, 2003–ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading provider of innovative software applications for commerce and customer self-service, today announced that Sunrise, a leading telecommunications service provider based in Switzerland, has successfully deployed a customer portal on ATG technology. Providing sunrise customers with personalized content, the new portal is accessible through multiple consumer devices, including cell phones and PDAs.

By choosing to deploy the portal, which is available at, on ATG technology, sunrise is able to leverage ATG’s Scenario Personalization(SM) capabilities to offer customers a portal interface that displays individualized content such as news, entertainment features, address book, and access to email or instant messenger. In addition to driving specific content to users, sunrise is able to use Scenario Personalization to initiate targeted campaigns for its numerous services and products to its customers. These campaigns, often delivered in the form of email, are based on user preferences and sunrise’s past interactions with a particular customer.

«Given our extensive portfolio of services, applications, and content, it is essential that we selectively provide each of our customers with the information that is of interest to them. Otherwise, we would risk losing customers,» said Olivier Roth, product engineer for sunrise, explaining the significance of a personalized user experience. «With the personalization tools from ATG, we found the perfect solution which can also be integrated with new solutions at any time.»

An important driver in sunrise’s decision to select ATG was the scalability and flexibility of ATG’s technology. In order to fully realize the benefits of offering customers highly personalized content, the portal technology had to be capable of integrating with sunrise’s third party, back-end systems. The ATG platform seamlessly integrated with sunrise’s existing Oracle database, content management system from Obtree (Ixos), businessware EAI system from Vitria, billing and ERP systems from Lucent Technologies, and the Clarify call center solution on Nortel Networks.

«Consumers across all industries are demanding information that is pertinent to their individual interests and needs. We’re no longer operating in an environment where one-size-fits-all content is acceptable from the customer perspective,» said Victor Cheng, senior director of product marketing. «As a result of building its new customer portal on ATG technology, sunrise is able to keep pace with its customers as their expectations of easily accessible, more personalized content continues to expand.»

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