MicroStrategy, fabricante de software para Business Intelligence, ha anunciado que O2, fabricante líder alemán de telefonía móvil, ha implementado su herramienta BI para el reporting y análisis financiero del grupo. El software de MicroStrategy es utilizado por más de 400 empleados de los departamentos de ventas, finanzas, marketing y dirección y puede procesar hasta seis terabytes de datos.


MCLEAN, Va., May 24 — MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, today announced that leading German mobile telecommunications provider O2 is using the MicroStrategy Business Intelligence Platform for enterprise-wide reporting and analysis.
A customer since 1998, O2 has over 400 employees in sales, finance, marketing and management harnessing MicroStrategy to analyze and report on data collected from over 5.7 million customers. Via MicroStrategy’s user- friendly Web interface, O2 performs various applications, including network utilization and sales force performance. Over six terabytes of data are processed and analyzed.

«The MicroStrategy-anchored business intelligence system plays a fundamental role in securing and maintaining our company’s success by gathering up-to-the-minute customer information across our entire business,» said Dr. Clemens Schaffner, O2. «Our management team is able to drill down to find specific information about new customers, successful sales channels, or popular products and have the information presented in easy-to-read one-page reports. We can now better assess performance and enhance operational efficiencies.»

«We’re pleased that O2 continues to achieve success with MicroStrategy’s platform,» said MicroStrategy’s COO Sanju K. Bansal. «Nine of the top ten Fortune 500 telecommunications companies are MicroStrategy customers and use our products with applications like customer profitability, traffic analysis, and sales force performance.»

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