La empresa estadounidense de regalos RedEnvelope ha implementado Enterprise 6, el software de Business Intelligence de Business Objects. Además, RedEnvelope empleará otras soluciones de Business Objects para la integración de datos y para crear cuadros de mandos. RedEnvelope es un importante retail que ofrece regalos acompañados de un sobre rojo con un mensaje personalizado a través de su portal y catálogos.


SAN JOSE, Calif.–June 1, 2004–Business Objects, a leading provider of business intelligence (BI) solutions, today announced that RedEnvelope, Inc. has deployed BusinessObjects(TM) Enterprise 6 as its business intelligence standard. As part of the company’s initiative to standardize on Business Objects, RedEnvelope will use BusinessObjects Data Integrator to access, integrate, and transform corporate data, and BusinessObjects Dashboard Manager to create dashboards.

RedEnvelope, Inc., the premier multi-channel gift retailer, offers a unique selection of gifts through its website and seasonal catalogs. RedEnvelope is rolling out Business Objects solutions to its merchandizing, sales, finance, and operations departments. In the first phase of deployment, RedEnvelope will use business intelligence to access and analyze information on product sales, inventory and promotional analysis gathered from its website and catalog channels. In future months, executives will have access to a customized dashboard to ascertain the overall health of the business, and will be able to drill down into key business metrics.

«BusinessObjects Enterprise 6 strengthens our predictive analysis, allowing us to track how our customers are responding to various marketing and promotional campaigns,» said John Roberts, Sr. Vice President of Technology at RedEnvelope, Inc. «With these additional capabilities, we can continue to maximize relationships with our customers, by having gifts that they want in stock and ready for purchase.»

«Business Objects solutions help retailers such as RedEnvelope reduce costs, gain better insight into their inventories, and more precisely market to their customers,» said Russ Hill, director of worldwide retail and CPG marketing at Business Objects.

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