Según un estudio publicado hoy por la consultora Frost & Sullivan el Web Content Management, cuyo mercado seguirá creciendo de aquí al 2009 de forma ‘significativa’ , deberá integrarse con otro tipo de herramientas de Gestión Documental, Intranet o Colaborativas. ‘La era del enfoque exclusivo en el Web Content Management toca a su fin’, comenta el informe.


SAN JOSE, Calif. — March 26, 2003 — The enterprise content management (ECM) market encompassing a spectrum of content management technologies is forcing major changes upon the U.S. web content management (WCM) market.

New analysis from Frost & Sullivan (, U.S. Web Content Management Market, reveals that this market generated revenues worth $480.5 million in 2002 and is expected to grow significantly in 2009.

According to Frost & Sullivan Industry Analyst Jarad Carleton, «The era of solely focusing on WCM is rapidly coming to a close. Competitive vendors are integrating WCM, document management, digital asset management, report management, collaboration, and other features to create flexible ECM solutions that can be implemented and standardized across an entire organization.»

Market share is likely to tilt in favor of those vendors that can extend their WCM offering to an enterprise-wide solution with the ability to provide multilingual support and consolidate websites for different subsidiaries.

WCM vendors are faced with the challenge of explaining the value proposition of stand-alone solutions to prospective clients. Innovative companies are selling WCM on the ASP model to consortiums of small and medium enterprises to boost revenues.

«However,» cautions Carleton, «the willingness of large companies to provide heavy price discounts on WCM solutions in long-term maintenance and service contracts and making them loss leaders could lead to another industry shake-out.»

WCM vendors can find relief in the fact that there was a substantial increase in government contracts in 2002 and the market for homegrown solutions is rapidly diminishing.

As the use of web services increases, there is an industry-wide push to improve collaboration features and content creation tools. Concerted efforts to develop quantitative financial models and case studies to win new contracts are the business requirements for the industry in 2003 due to constrained IT budgets.

Future market success will depend on vendors’ ability to provide ‘out of the box’ functionality and compatibility with different technological platforms that will reduce consultancy and implementation costs.

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