Darden Restaurants, una importante cadena de restaurantes estadounidense, ha anunciado la implementación de la plataforma BI de Microstrategy. Con más de 1.300 restaurantes, unos 250 analistas financieros y de marketing, además del personal de RRHH y de dirección ya están utilizando el software que desarrolla Microstrategy para realizar un seguimiento de asuntos tan dispares como el análisis de los resultados de las acciones promocionales, la permanencia del personal o el nivel de satisfacción del cliente.

NOTA DE PRENSA EN INGLÉS

MCLEAN, Va., March 22– MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, today announced that Darden Restaurants, Inc., has expanded its deployment of the MicroStrategy Business Intelligence Platform. MicroStrategy’s platform currently anchors 12 business intelligence applications across 17 business areas – assessing sales, finance, human resources and competitiveness.

A MicroStrategy customer since 1997, Darden Restaurants, Inc. is the largest casual dining restaurant company in the world, operating more than 1,300 Red Lobster, Olive Garden, Bahama Breeze, Smokey Bones BBQ, and Seasons 52 restaurants in North America

Over 250 of Darden Restaurant’s financial and marketing analysts, operations and human resource personnel and executive management use MicroStrategy to track, analyze and report on profitability and marketing promotions, guest satisfaction scores, employee retention, as well as perform market basket analyses, inventory and scenario planning. Employees are able to determine, for example, the impact on a restaurant’s profitability if 50 percent of its patrons purchased an additional appetizer. Darden’s most recent expansion of MicroStrategy for its human resources department involves use of MicroStrategy to analyze and report on diversity data. In the future, additional human resources data from PeopleSoft will be fed to MicroStrategy applications to provide analysis of employee turnover and to allow users to combine HR data with financial and other existing data to look for patterns and opportunities.

«Being able to make these kinds of informed business decisions helps us add to our bottom line,» said Heidi Metcalf, Senior Project Leader for Business Intelligence Systems, Darden Restaurants, Inc. «We decided to expand our MicroStrategy deployment to include human resources because we wanted a single source of corporate data and reporting.»

«We’re very proud that Darden Restaurants continues to achieve success with our platform,» said MicroStrategy’s COO Sanju K. Bansal. «Many leading retailers like Darden Restaurants use MicroStrategy’s industrial-strength platform to glean valuable insight into their operations and make proactive business decisions.»

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